"Buy Term and Invest the Difference" is the cornerstone of our consumer-oriented concepts and products.

Primerica originated this philosophy back in 1977 and used it to launch a crusade to revolutionize the life insurance industry and the investment business.

Today, our core beliefs remain the same. We believe in doing what's right for the consumer 100% of the time. That's why Primerica markets only term life insurance so families can get the protection they need at a price they can afford and have more money to invest in their future.

That same philosophy applies to every product we offer. We don't follow the fads. We lay a foundation.

We're a Main Street Company for Main Street North America.
Our mission is to help families earn more income become properly protected debt free and financially independent.

We teach people how money works.