“Buy Term and Invest the Difference” is the cornerstone of our consumer-oriented concepts and products.
Primerica originated this philosophy back in 1977 and used it to launch a crusade to revolutionize the life insurance industry and the investment business.
Today, our core beliefs remain the same. We believe in doing what’s right for the consumer 100% of the time. That’s why Primerica markets only term life insurance so families can get the protection they need at a price they can afford and have more money to invest in their future.
That same philosophy applies to every product we offer. We don’t follow the fads. We lay a foundation.
We teach people how money works.