The Advantage Consumers Need

“Buy Term and Invest the Difference” is the cornerstone of our consumer-oriented concepts and products.

Primerica believes that people should buy life insurance the same way they buy auto, health or homeowner’s insurance: maximum coverage for minimum dollars. That means low-cost term insurance, and investing “the difference” between term and traditional, more expensive life insurance plans.

With “buy term and invest the difference,” consumers can afford the amount of protection their family really needs and accumulate enough cash for a stress-free retirement.

Primerica provides exceptional value through a better approach to the life insurance business with our new Custom Advantage and TermNow life policies:

  • Personalized Solutions & Financial Education
  • Convenient, Reliable Customer Service
  • Guaranteed Insurability to Age 95
  • Terminal Illness Benefit
  • Flexible Use of Riders to Increase Coverage
  • One Policy, and One Policy Fee, per Family
  • Industry Leading Renewal Options
  • Affordable Renewal Rates
  • And much more

Primerica Life Insurance Companies… because all term insurance is not created equal.