The Advantage Consumers Need
“Buy Term and Invest the Difference” is the cornerstone of our consumer-oriented concepts and products. 1
Primerica believes that people should buy life insurance the same way they buy auto, health or homeowner’s insurance: maximum coverage for minimum dollars. That means low-cost term insurance, and investing “the difference” between term and traditional, more expensive life insurance plans.
With “buy term and invest the difference,” consumers have a better opportunity to afford the amount of protection their family really needs and accumulate enough cash for a stress-free retirement.
Primerica provides exceptional value through a better approach to the life insurance business with our new Custom Advantage and TermNow life policies:
- Personalized Solutions & Financial Education
- Convenient, Reliable Customer Service
- Guaranteed Insurability to Age 95
- Terminal Illness Benefit
- Flexible Use of Riders to Increase Coverage
- One Policy, and One Policy Fee, per Family
- Industry Leading Renewal Options
- Affordable Renewal Rates
- And much more 2
Primerica Life Insurance Companies… because all term insurance is not created equal.