About Primerica
Our Market, Our Edge
Primerica markets financial solutions to the middle market which has long been neglected and underserved. The results are clear: most of today’s families have record levels of debt, little to no savings and no life insurance.
While other companies either ignore this market or cannot cost-effectively serve it, Primerica focuses on the middle market and meets with families in their homes. Our distribution model has “cracked the code” on providing common sense solutions to these families’ financial challenges.
The problem of this grossly underserved market has been well documented:
“…68 million Americans have no life insurance. And most people who are insured have far less coverage than experts think they should have.”
National Underwriter, “MDRT Teams with AALU
To
Promote Financial Literacy,”June 14, 2010
“Consumers prefer to buy insurance products through an agent rather than online.”
Newsroom.Accenture.com, “U.S. Consumers Prefer to Buy Insurance through Agents
Despite Ability to Buy Products Online, Accenture Survey Finds,” May 19, 2009
But in a development all but unnoticed outside the industry, life-insurance companies gradually have shifted away from their broad historical base of middle-class households. Instead, statistics show, an increasing portion of insurers' business consists of selling large policies to wealthier Americans, often as part of complex estate-tax plans.
The Wall Street Journal, “Shift to Wealthier Clientele Puts Life Insurers in a Bind,” October 3, 2010
“LIMRA (Life Insurance Marketing Research Association) indicates that one in four middle market households do not have any life insurance, however 72 percent believe it is a necessity and 32 percent of those that have coverage, believe they do not have enough.”
Society of Actuaries’ News Direct, January 2010, Issue No. 61,
“Bank Insurance Marketing to the Middle Market Consumer”
“The industry is grappling with a decline in the number of agents who sell to middle-class families, often described as those with household incomes of between about $35,000 and $100,000 a year.”
The Wall Street Journal, “More Go Without Life Insurance, August 29, 2010