About Primerica
Our Market, Our Edge
Primerica markets financial solutions to the middle market which has long been neglected and underserved. The results are clear: most of today’s families have record levels of debt, little to no savings and no life insurance.
While other companies either ignore this market or cannot cost-effectively serve it, Primerica focuses on the middle market and meets with families in their homes. Our distribution model has “cracked the code” on providing common sense solutions to these families’ financial challenges.
The problem of this grossly underserved market has been well documented:
“… many Americans remain underserved by the industry simply because agents cannot afford to serve them.”
Insurance Advocate, June 5, 2006
“A problem as large as the underinsured mid-market calls for some fresh thinking.”
“Insurers have also tried to reach the mid-market by selling direct through the mail, and more recently via the Internet, but with relatively small success.”
“For every one of the jumbo life insurance cases sold today, there are hundreds if not thousands of households in critical need of a $100,000-$250,000 life policy.”
National Underwriter, April 16, 2007
“The Silent Crisis: 68 Million Without Life Insurance”
National Underwriter, October 8, 2007
“ … the mid-market is not even being talked to about life insurance. The agents somehow ‘didn’t get around to it…’”
National Underwriter, June 11, 2007